Silicon Valley Business Journal
The latest funding also had participation from new investors EDBI, Foxconn, Huayi Brothers and Barry Sternlicht, founder of Starwood Hotels, and existing investors Andreessen Horowitz, NEA, GSV, North Bridge and Qualcomm Ventures. Including the Series D funding, the Mountain View-based startup has now raised an estimated $210 million to date.
Lytro currently sells two high-end cameras, the Immerge and Cinema. The Immerge system is designed to capture virtual reality and augmented reality footage, while the Cinema is designed for filmmakers. The company is working with VR studio Within on a new project that’s currently in post-production.
Both cameras use light field technology, using multiple sensors to capture light as it reflects off the objects in front of it, creating detailed images the company says are superior to traditional cameras. Lytro had originally planned to make consumer-grade cameras, but pivoted toward enterprise customers.